Data (Mis-)use
In 2012 several newspapers reported that …
- Target used data analysis to predict whether female customers are likely pregnant
- Target then sent coupons by mail
- A Minneapolis man thus found out about the pregnancy of his teenage daughter
Not based on a factual story, but not implausible either
Who "owns" your data?
- big companies (Google, Meta, Microsoft, …)?
- governments?
- you?
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